Coca-Cola, a mainstay of American Culture, is more than just fizzy sugar water; it is a friend and a part of its customers. However public health advocates have fundamentally changed the way we think about soda, causing disillusionment with this once iconic brand.
Committed to evolve and respond accordingly to a customer centric point of view, focused on changing the conversation around sweetness to encourage healthier living through the global expansion of stevia. A healthier and better alternative than sugar or its low calorie substitute artificial sweeteners such as aspartame and sucralose
Stevia rebaudiana is herbaceous perennial plant native to Paraguay, more commonly known as sweet leaf. It is estimated at 150 - 200 times sweeter than sugar, all natural, has zero calories and does not affect blood sugar or insulin levels.
Paraguay and Kenya are Coca-Cola’s base of operations for stevia production and uses stevia in more than two dozen of its products globally, including Sprite and Fanta.
The United States is the largest single market for high purity stevia extracts. Approximately 300 metric tons annually, representing 65% of the global market since 2011. Suggesting that Stevia will command about a third of the $58 billion global dietary sweetener market.
A promotional plant giveaway will help promote total transparency for all products, a well rounded brand movement to bridge the gap between Coca-Cola and the consumer.
